In this article we're going to look at some of the reasons why your YouTube views may be declining, and what can be done to prevent that from happening.
So, if you have an existing YouTube channel and have noticed an overall decline with your video views, this article is for you and should give you an insight into how you can resolve this.
Let's dive right in.
Some people believe that taking short cuts will bring them success and will reduce the amount of work they have to put into building their channel up. The truth is that is the worst thing you can do.
YouTube are a clever platform and can easily detect these types of practices, and if it doesn't result in your YouTube account from being banned - It will result in a strike or penalization that will affect your channels and video views.
Shady tactics can include using bots or software apps that generate fake views, or fake user engagement such as video votes and generic comments.
These are bad and are always best avoided. If you have tried out any of tactics with your own channel or videos, then stop.
There are no short cuts when it comes to achieving success on YouTube.
The real secret to success with YouTube is consistency. Being consistent when it comes to posting videos will help the YouTube algorithm to discover your content and allow them to share your videos with a wider audience.
When YouTube see that you're actively publishing new and exciting videos they will push your video content out to more people, generating more views and subscribers.
When you are inconsistent with publishing videos your YouTube channel can become stale and this can lead to a drop off in views and user engagement.
To see real long-term success with each of your videos they must be relevant and high quality. If your videos are fun, informative, engaging and provide value, YouTube will see this and will keep pushing your videos out to more people - until that metric changes.
When you rush your videos for the sake of getting them out there, the quality suffers. Poor quality videos will have a lower watch time and less positive engagement from the viewers that you do get.
Always spend that extra time to make sure your videos are right. It will pay off in the long run.
If you create videos that are themed around a hot trend, a seasonal trend, or an ageing topic, it's highly likely that your views will slow down over a bit of time.
Hot or current trends have a higher search volume at that specific time. Once those trends become old news, less people will search for those keywords or topics.
To bring in long-term views, create videos on topics that are searched for and active all year round.
This is the final reason and one of the most important. To achieve longevity with your videos it's vital that you optimize your video listings upon publishing your videos to YouTube.
So, what does it mean to optimize your video listings.
I'm referring to the video titles, description, and tags. Optimizing each one so they are semantically themed around a specific keyword search phrase or specific topic. This article reveals how our YouTube keywords extractor tool works hand in hand with the YouTube algorithm.
TubeSerp has built-in optimization features that allow you to do just that. Optimize your videos to a high level so they rank higher in the YouTube search results.
Highly optimized videos also appear in other areas within YouTube that also attracts views. The user’s homepage feed, suggested videos among other places.
Without using TubeSerp it will all be down to guesswork. TubeSerp will extract the most important semantic words from YouTube and weight them accordingly so that it can guide you when crafting your video titles and descriptions. It will then calculate the 'SEO Score' with the click of a button so you can see how your video listing is likely to perform in the search results.
The difference between using TubeSerp and not using TubeSerp to optimize your video listings can be the difference between very few views and thousands of views. The more views you attract, the more subscribers, clicks, leads and sales you will receive.
You can start a full access, 7-day trial for just $1 today - and can keep full, unlimited access to TubeSerp and all its features for as low as $8.08 per month.
If you're interested in learning how to improve video ranking on YouTube be sure to check out our article that covers 9 vital ranking factors.
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